Weekend Snowboard ALERT!

Yes, they have arrived!


WEEKEND SNOWBOARDS ANNOUNCES THEIR
EXISTENCE, PUTS MARK CARTER and HEIKKI SORSA ON THE TEAM,
CROWDS REJOICE AND EMBRACE IN THE STREETS
WORLDWIDE.
Here is what the dudes at Weekend have to say;
"After many rounds of board meetings and discussions with focus groups, we made a
decision. That decision was that we better look at some pie charts and graphs, and then
analyze that data and crunch some numbers to see what the best feature benefit
combination was to maximize sales.
Then, we made some prototypes and put them on snow and of course in the wind
tunnel. We heard all the big guys have wind tunnels now. Then we analyzed costs
some more, and then we did some more focus groups with key retailers and sales reps
and then we made a couple of rounds of changes to the second round of prototypes to
identify key demographic penetration.
Then we talked to key market influencers to determine their first impression retention of
the key selling points that the sales team would be coordinating during their
presentations. It was finally time to get things out to market….
Then we just scrapped that whole process and started a board company that reflects
what snowboarding is all about.
At Weekend, we believe your snowboard should be coveted, and not a commodity. All
of our boards are individually hand numbered and extremely limited edition. Once
they are gone they are gone, and that is just the way we like it.
For 2010, we have teamed up with legendary illustrator Steve Nazar, creator of the
iconic 1980’s Town and Country Surf Designs characters to illustrate the Lodge Series.
Each board is hand numbered, and only 150 of each size will be made.
All of our boards are handmade in the mountains of Austria by craftsmen (not factory
workers) who care about what you are riding, not by someone that has never even
seen snow in their life. What a concept that is, right?
Like any company worth their salt, we want to have a team that represents the true
meaning of the brand. So our first addition was Jackson Hole ripper Mark Carter. For
those in the know, Mark is a backcountry workhorse who lays it down whatever the
situation and we are damn proud to have him. Mark is filming for Absinthe and can be
found trolling the Jackson Backcountry on the Weekend Warrior™ snow machine daily
this winter putting together his part.
“I’m stoked to be involved with a brand that is run by snowboarders and has a positive
direction” adds Carter, “plus the Lodge is a freestyle machine, so that helps.”
Weekend Snowboards will be available this Fall at finer retailers of snowboards
worldwide."

Hurry on down and grab one before they become extinct!
Don't live close? Of course we can ship you one to your doorstep!
Give us a call 651.464.4150